When it débuts next month, Eaton DC—a new hotel geared toward artists and activists at 1201 K St. NW—will make a splash with mid-century-inspired guest rooms, environmentally-friendly mattresses and towels, a slew of carefully curated books, and art by local creatives.
But the hotel is also seeking to provide—in the words of its founder Katherine Lo—“ethical sustainable bohemian comfort.” The socially conscious milieu derives from having a certain type of client in mind.
“When designing the Eaton DC guestroom, we envisioned the perfect home for a former art school student who has grown up, ten years later, after global travels, and is returning to their third place, their home,” says Lo, the president of parent company Eaton Workshop, in a statement. “Their bohemian spirit still bright, but matured.”
The D.C. location, housed in the former Sheraton Four Points Hotel, will be one of the hotel’s first two locations worldwide, the other being in Hong Kong. Lo, 36, is the daughter of Hong Kong real-estate mogul Ka Shui Lo.
She collaborated with New York-based Gachot Studios on the design of the guest rooms, of which there will be 209 total. Room will start at $199 a night, according to a spokeswoman for the company. A soft opening is planned in early September, and a grand opening is set for Sept. 27 to Sept. 30.
Among other features, the guest rooms will have “black and white photos of DC families from various backgrounds and ethnicities, sourced from local yard sales,” says the spokeswoman. Suites will come with record players and albums, and every room will have “a healing Himalayan salt lamp...to bring a calming balance and presence to each guest’s stay.”
The hotel will also have a digital-radio station, a 50-person theater, wellness programs, regular public events, and a co-working space slated to open this fall.
Photos of a model guest room follow below.
- Eaton’s hotel and co-working space in D.C. will appeal to artists and activists [Curbed DC]
- Katherine Lo’s New Hotel Touts Progressive Politics, Right Down the Street from the Trump International [Vogue]
- A Billionaire’s Daughter Is Launching a Resistance-chic Hotel Brand in DC [Washingtonian]
- The opposite of Trump: New hospitality brand aimed at progressive millennials to launch in D.C. [Washington Business Journal]
- Inside Washington’s new anti-Trump hotel [Washington Post]