From a Cleveland Park listserv, PoPville reported that a pending application with the Historic Preservation Review Board requested the change. In response, the Cleveland Park Historic Society (CPHS) provided the following statement to UrbanTurf:
“CPHS is aware of the application by AMC to replace the iconic sign on Cleveland Park’s 1936 Uptown Theater. We have received an outpouring of concern and support for saving the sign, which has graced the theater through 81 years and many changes of ownership. We are working with ANC commissioners and the Art Deco Society of Washington to respond.”
Per a filing with the city, this is what the Uptown Theatre will look like with new AMC logo replacing “Uptown”: pic.twitter.com/wTliMnGUea— Martin Austermuhle (@maustermuhle) July 31, 2017
The theater first opened in 1936 at 3426 Connecticut Avenue NW. Over the years, the building has been remodeled, but its historic facade remains largely the same. The architect behind the building is John Jacob Zink, whose firm went on to design over 200 theaters in the nation.
"In response to community feedback, AMC will maintain the Uptown signage, with an upgrade to LED lighting for better energy efficiency and to ensure the sign remains in good working order. We continue to evaluate additional exterior signage plans, including the addition of the AMC brand on the theatre. We appreciate the passion and feedback from the community, and look forward to serving moviegoers at AMC Uptown 1 for years to come."
Below, take a look at some of the responses that were collected after news broke that the Uptown Theatre sign could have been removed:
@AMCHelps Highly disappointed by your application to replace vintage "Uptown" sign on Art Deco DC theater. It's destroying cinema history.— Natalya M. (@hejhejnatalya) July 31, 2017
I live two blocks away. We all know it's an AMC theater. But the Uptown sign should be forever.— Emil Caillaux (@emilcDC) July 31, 2017
• Is DC’s Iconic Uptown Theater Sign Going to Be Replaced? [UrbanTurf]
• 16 Iconic Signs That Define And Light Up D.C. [Curbed DC]
[UPDATE 7/31/17: A tweet with an image of the proposed AMC Theatres sign was added.]
[UPDATE 8/1/17: This article has been updated with reports that AMC Theatres is nixing its proposal to remove the sign.]