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Friendship Heights Shopping Centers to Be Revamped, Rebranded

Say hello to The Collection

For two Friendship Heights shopping centers, there won't be any changes to the exterior of the properties, but there are plans for new, high-end retailers to fill the spaces. The Collection at Chevy Chase and adjacent Chevy Chase Center properties will also eventually be known as simply The Collection.

Washington Business Journal reported that the owner has proposed smaller spaces for retailers and restaurants along Wisconsin Avenue along with parking and an amphitheater-style seating space. An internal street east of Wisconsin Avenue will be turned into a "retail promenade," and the end of Montgomery Street will become a traffic circle with landscaping, reported Bethesda Magazine.

There's no word on what will happen to the retailers currently in The Collection at Chevy Chase.

According to Bethesda Magazine, the shopping centers have been struggling since the opening of CityCenterDC. The Barney's CO-OP closed in 2012, the Dior store closed earlier this year, and according to Chevy Chase Land Co. President and CEO Tom Regnell, "There’s no place to have breakfast. There’s barely a place to get a cup of coffee."

Plans Set to Revamp and Rebrand High-End Chevy Chase Shopping Center [Bethesda Magazine]

High-end Chevy Chase shopping center plans revamp, eyes new retailers [Washington Business Journal]