Wowie, look at the curves on that memorial. Now, that's some aesthetically pleasing architecture, at least according to CityLab editor Eric Jaffe. In an article on Fast Company, Jaffe wrote, "Curved design uses our brains to tug at our hearts." Jaffe bases this argument on a study led by a research team led by Oshin Vartanian at the University of Toronto at Scarborough. The researchers asked their subjects to label different rooms as either beautiful or not beautiful and found that people preferred rounded or curvy forms way more than square or pointy forms. No wonder Gehry's Guggenheim Museum caused architect Philip Johnson to burst into tears. To see if this study really is true, Curbed presents to you a few polls below where you get to make the choice on whether or not curved architecture really does have a leg up on pointed architecture. Is the Hirshhorn Museum more beautiful than the National Gallery of Art? Is the Thomas Jefferson Memorial more pleasing to the eye than the Abraham Lincoln Memorial? You decide!
· Why Our Brains Love Curvy Architecture [Fast Company]