clock menu more-arrow no yes mobile

Filed under:

Would You Buy Your Next Apartment in a Food Truck?

In the effort to meet potential renters, one Washington, D.C.-based developer has decided to leave the leasing office, hit the road, and meet homebuyers in local farmers markets and festivals in a foodless food truck. The JBG Companies, the same developer behind U Street's Atlantic Plumbing and Potomac Yard's Notch8, has created what they call a "mobile real-estate experience," otherwise known as Dwell Direct.

What looks like a food truck is actually a mobile leasing office outfitted with a couch, a 60-inch touch screen, iPads, and large photos of residential developments developed by The JBG Companies. By rolling through different neighborhoods in Maryland, Virginia, and Washington, D.C., the developer is able to highlight any nearby residential developments to passersby who may already be enamored with the area.

According to The Washington Post, the idea for Dwell Direct stemmed from an in-house competition in April 2014 that encouraged JBG employees to create innovative ideas that would reel in new homebuyers. This winning idea is described as a success by the company, who has chosen to keep the number of buyers they've gained via truck hush hush.

If interested in taking a closer look at what the truck looks like from the inside, check out the below photo gallery.

Just arrived at H Street Festival! We're parked between 8th and 9th.

Posted by Dwell Direct on Saturday, September 19, 2015

We're in Potomac Yards today 'til 1:30. Parked next to Best Buy. #DwellDirect

Posted by Dwell Direct on Sunday, August 30, 2015

Hello from Rosslyn! We're here at the plaza by the mural 'til 2pm! #RosslynVA #DwellDirect

Posted by Dwell Direct on Friday, August 21, 2015

G'morning DC. We're here at Color Vibe at RFK Stadium for our first event. Come learn about the coolest properties in...

Posted by Dwell Direct on Saturday, April 4, 2015

Today, we're featuring properties Atlantic Plumbing DC, Fort Totten Square Apartments, The Alric, and Notch 8 Apartments...

Posted by Dwell Direct on Thursday, June 11, 2015

Have a look inside our truck. We'll be at Bethesda metro station from 1-4 today!

Posted by Dwell Direct on Friday, May 29, 2015

· Dwell Direct [Official Website]
· Dwell Direct brings a food-truck concept to D.C.'s rental market [The Washington Post]