In the effort to meet potential renters, one Washington, D.C.-based developer has decided to leave the leasing office, hit the road, and meet homebuyers in local farmers markets and festivals in a foodless food truck. The JBG Companies, the same developer behind U Street's Atlantic Plumbing and Potomac Yard's Notch8, has created what they call a "mobile real-estate experience," otherwise known as Dwell Direct.
What looks like a food truck is actually a mobile leasing office outfitted with a couch, a 60-inch touch screen, iPads, and large photos of residential developments developed by The JBG Companies. By rolling through different neighborhoods in Maryland, Virginia, and Washington, D.C., the developer is able to highlight any nearby residential developments to passersby who may already be enamored with the area.
According to The Washington Post, the idea for Dwell Direct stemmed from an in-house competition in April 2014 that encouraged JBG employees to create innovative ideas that would reel in new homebuyers. This winning idea is described as a success by the company, who has chosen to keep the number of buyers they've gained via truck hush hush.
If interested in taking a closer look at what the truck looks like from the inside, check out the below photo gallery.
· Dwell Direct [Official Website]
· Dwell Direct brings a food-truck concept to D.C.'s rental market [The Washington Post]