JBG's new project on 8th Street, The Hatton, just released new renderings and a website, but everything looks awfully familiar. The interior rendering looks like a light blue version of this light-filled kitchen. Then there's the website which has the same font, the same use of red dots and even a similar slogan of "An Evolved Style of Living." That set off bells because neighboring apartment complex The Shay's slogan is "An Evolved Style of Life." This looks to be more of a companion project than a name change (and in fact, The Shay is putting out feelers for fashion retail ideas). Also, a look at 8th Street NW will reveal two construction sites. Additionally, The Hatton will have 91 condos rather than The Shay's 245 apartments, so the two complexes aren't complete twinsies. Those condos will go on sale later this year and prices will start in the high $300,000s.
· The Hatton [Official Site]
· The Hatton [BuzzBuzzHome]
· The Shay DC [Facebook]
· All Coverage of The Shay [CDC]