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H&M's Alexandria Opening; Steven Alan Comes to Georgetown

Welcome to Racked DC where we dig deep into the retail world and let you know about the latest happenings in fashion and shopping. Know of something interesting coming to town? Send the news into our tipline.

GEORGETOWN — Huge news for lovers of understated Americana prep — Steven Alan is coming to Georgetown. Georgetown Patch wrote on Monday that that the NY-based womenswear and menwswear shop will move into Cady's Alley at 3319 M St. NW in the space last occupied by Muléh's Georgetown pop-up, which ended in June. Cady's Alley can be confusing, so let's break that down: the 670-square-foot space is right across from Kafe Leopold, in between Jewelerswerk Gallerie and L2. Steven Alan is currently unrolling big expansion plans, as noted in Racked National earlier this month, with new stores planned for Dallas, Chicago, Portland, Oregon, and now Washington, D.C. [Georgetown Patch, Racked National]

ALEXANDRIA — H&M's new Old Town Alexandria location is opening today at noon. Which means there is still time to get in line, because the first 100 shoppers will score an H&M t-shirt and an Access to Fashion Pass worth between $10 and $300. The opening festivities continue on Saturday from 12 p.m. to 4 p.m., when H&M will host a back-to-school event with face painting and 25% off children's items. The area's newest H&M is located on King Street in the space formerly occupied by Restoration Hardware, which closed back in January 2012. [Washingtonian, Washington Business Journal]

GEORGETOWN — Slacker brides, Hitched has an event for you. Tonight, the Georgetown bridal shop is hosting an Eleventh Hour Styling Night from 5:00 p.m. to 8:00 p.m. for brides who've found the dress but not the accessories. Find wedding veils, jewelry, headpieces and more from designers like Brideshead Revisited, Elizabeth Bower, Erin Cole and Justine M. Couture. Snag all accessories at 10% off during the event, and take them home that evening — no custom ordering is necessary. RSVP by calling 202.333.6162 or emailing info@hitchedsalon.com. [Georgetown BID]

U STREET — Popville brings word that vintage clothing shop and record store Joint Custody is making the move from Adams Morgan to U Street. They're scheduled to be up and running in their new location at 1530 U Street beneath Ginger Root boutique this weekend, according to Facebook. But in the meantime while the folks at Joint Custody are packing up, merchandise will be 15% off if you mention their Facebook post. [PoP, Facebook]

SHAW — Complimentary Sprinkles cupcakes and merch from L.A. brands like Penelope and Coco, Luv Aj, and Kova & T are all on the agenda for Outfitted's Saturday shopping event, held from 11:30 a.m. to 5:00 p.m. at 52 O Street NW, Studio 302. According to Refinery29, big prizes will be raffled off, in addition to all those free cupcakes, but make sure you RSVP. [R29 DC]

COLUMBIA HEIGHTS — Spending way too much time pondering in the beauty aisle of Target? Refinery29 reports on the Target's new Beauty Concierge program, which just launched in the Columbia Heights location. A few days a week, a concierge will be standing by in the beauty department to answer any beauty and skincare questions and point customers toward the right product for them. [R29 DC]

14TH STREET — Card and gift store Pulp is turning to D.C.-based crowdfunding company Clovest for a campaign to renovate the shop, Popville reports, with a goal of raising $15,000 from the community. The funds are a loan, not a donation, clarified Karan Jain, the founder of Clovest, in the post — but the initial confusion stirred up a lot of comments. [PoP]

SHAW — Artists and DIY-enthusiasts Virginia Arrisueño and Morgan Hungerford of Topaz & Arrow are sharing the secrets of gypset style on Sunday at their Summer Bohemian crafting session. Held from 1 p.m. to 3 p.m. at the Ulysses Room at 52 O Street Artist Studios, the duo will teach participants how to make embellished, boho accessories that would make Jade Jagger jealous. Tickets cost $37.50, which include the price of materials and light refreshments from partners HonestTea, Righteous Cheese, and Boulevard Brewing. [Washingtonian]

— Adele Chapin