That 5 cent bag fee was slightly controversial when it went into effect but this public service announcement is out to prove how detrimental those bags really are. And, how difficult it was to come up with the idea of charging five cents a bag. They tried other deterrents, like punching people in the stomach and making them eat rodents, but finally, finally! they cottoned on to the philosophy that making people pay for the ubiquitous bags was a good idea. The outrage that ensues is pretty much equivalent to how people feel when there's a snowstorm and the schools don't close (remember that?). Click through for the hilarity.