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Using Car Porn To Sell A Capitol Hill Rowhouse

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While it's true that real estate is all about location, location it can be hard to come up with a creative way to market just how close a house is to where people want to be. Phrases like 'in the heart of' and 'steps from' have been used so many times in listings that buyers' eyes just glaze over when they read those words. So why not take the proximity tack one step further and invoke images of luxury sports cars, powerful engines, and slightly arousing language like butt bumping. This 2 bed, 3 bath on the eastern edge of Capitol Hill did just that in the hopes of scoring its $497,500 asking price:

Don't give up before the miracle happens! Someone please explain how this builder fit a V-8 engine in a Porsche 911? How they made a Maserati that seats 6? Ironic car-talk since you won't shift to 2nd before passing 2 metros, barely 3rd gear at E. Mkt. Finishes? Leave comps in the dust, focus on Big-House features like true social space (no kitchen butt bumping), 2.5 baths, and the great outdoors! · Listing: 239 17th Street [Estately]