The box store diversifying into hotels and VIP airport lounges is well on its way to owning every centimeter of our lives and naturally they know the direct path to a customer's loyalty is through their stomachs. This past weekend was their annual all-you-can-eat crayfish party—the kräftskiva party, we should say—and hundreds turned out to sample in the delicacies while not once asking why they weren't being served pickled herring instead. It was also an opportunity for Ikea to peddle their crayfish party kit which does not include a single crayfish.
· Crayfish party kit [Ikea]
· Kräftskiva [Ikea]
· Ikea coverage [CurbedNational]